LeadToWon
Free for your whole team. No seat fees.

Every lead, all the way to won.

The pipeline, two-way email sync, sequences, automations and reports that other CRMs charge per seat for. Free in LeadToWon, for every user you add.

Bring your Pipedrive export over in one step: deals, people, companies, notes and custom fields.

Sales pipelineSample data

Discovery

Ocean Grill$4,000
Pine Legal$2,500

Proposal

Northside Gym$6,000
Bayview Venue$25,000

Negotiation

Metro Movers$3,200

Won

Harbor Dental$9,000
Harbor Dental signed. Moved to Won.

What they charge for. Free here.

The features most CRMs hold back for their second or third tier, priced per user, per month.

FeaturePipedriveHubSpotCloseLeadToWon
Email sequences$49 / user$100 / user + $1,500 setup$109 / userFree
Workflow automations$49 / user$20 / user$109 / userFree
Custom reports$79 / user$100 / user + $1,500 setup$149 / userFree
Two-way email sync$49 / userNot on the free plan$19 / userFree
UsersPer seatPer seatPer seatUnlimited, free

Lowest monthly-billed tier that includes the feature, per user per month, from each vendor's pricing page as of November 2, 2026. Pipedrive prices are from a third-party listing dated October 14, 2026. Prices change, so check the vendor before you decide.

A 5 person team on Pipedrive Growth$2,940 a year5 users × $49 × 12 months
The same team on LeadToWon$0Pay only for the AI you use, or bring your own

Everything a sales team runs on

Built for small teams that close deals over email, phone and meetings.

Pipelines and deals

Drag deals through stages, unlimited pipelines, custom fields with formulas, labels and lost reasons.

Two-way email sync

Connect Gmail or Outlook. Emails land on the right deal and replies go out from your own inbox.

Calendar sync

Meetings with leads show up on the deal, and meetings you book in LeadToWon land on your calendar.

Sequences

Follow-up steps that send from your own mailbox and stop the moment someone replies.

Automations

When a lead comes in, a deal moves or a meeting is booked, create tasks, send emails and update fields.

Reports and dashboards

Build your own reports on deals, activities and revenue. No upgrade needed.

Lead capture

Web forms, a lead webhook and an email address you can BCC or forward to. Every lead lands in one inbox.

AI sales assistant

Deal scores, next steps, follow-up drafts and a morning brief. Use our AI, or bring your own key or assistant.

Calling and texting

Call and text from the deal, with recordings and threads saved. Use our numbers or connect your own carrier.

Pipedrive import

Upload your export and keep your stages, owners, notes and custom fields.

API and webhooks

REST API keys and signed webhooks so the rest of your tools stay in sync.

Teams and workspaces

Invite your whole team, set roles, and run separate workspaces for each business you manage.

Simple pricing

The CRM is free. You only pay for extras you choose to use.

Free forever $0
  • Unlimited users, deals, contacts and pipelines
  • Two-way Gmail and Outlook sync
  • Calendar sync
  • Sequences sent from your own mailbox
  • Automations, custom fields and custom reports
  • Web forms, lead webhook, API and webhooks
  • One step Pipedrive import
  • Bring your own AI key or assistant, unlimited
Start free
Pay as you go Only what you use
  • AI credits for deal scoring, follow-up drafts and the morning brief
  • Calling minutes and text messages on our numbers
  • A free AI allowance every month to get started
Pro Coming soon
  • Your own domain and white label
  • No "Powered by LeadToWon" on forms and emails
  • Priority support
  • Custom connectors and builds

The To Yes family

Three free tools that work together, from first email to signed deal.

QuoteToYes

Free proposals and e-signatures for your whole team. Send the quote from the deal; when they sign, the deal moves to won.

Try QuoteToYes free

ColdToYes

Cold email outreach at volume. Find the right people, write to each one, and send replies straight into LeadToWon.

See ColdToYes